Best practices for personalization in Sequences

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I’m exploring ways to improve engagement and response rates with MQLs and SQLs, especially for more personalized (contextualized and relevant) follow-ups.


Even with all the data available already within HubSpot and outside (LinkedIn activities, company news etc), I feel the messaging and email communication still sometimes misses the mark.


We’re working on a solution to bring more tailored communication into HubSpot Sequences at scale, and I’m curious to hear how you approach personalization in sequences.