{"id":992,"date":"2024-10-28T18:34:39","date_gmt":"2024-10-28T19:34:39","guid":{"rendered":"http:\/\/doublebmonograms.com\/?p=992"},"modified":"2024-10-31T00:35:10","modified_gmt":"2024-10-31T00:35:10","slug":"small-business-owners-who-should-you-hire-for-marketing","status":"publish","type":"post","link":"http:\/\/doublebmonograms.com\/index.php\/2024\/10\/28\/small-business-owners-who-should-you-hire-for-marketing\/","title":{"rendered":"Small Business Owners: Who Should You Hire for Marketing?"},"content":{"rendered":"

Small Business Owners: Who Should You Hire for Marketing?<\/a> written by Jordan E<\/a> read more at Duct Tape Marketing<\/a><\/p>\n

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When it comes to marketing, small business owners have a big decision to make: who should you hire to get the job done? The options are varied, each with its own set of benefits and challenges. Let\u2019s break it down.<\/p>\n<\/div>\n

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Table of Contents<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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1<\/span><\/div>\n

In-House Marketing Team<\/a><\/div>\n

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2<\/span><\/div>\n

Outsourced Marketing<\/a><\/div>\n

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3<\/span><\/div>\n

The Hybrid Approach: Best of Both Worlds<\/a><\/div>\n

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4<\/span><\/div>\n

Making Your Decision<\/a><\/div>\n<\/div>\n

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In-House Marketing Team<\/h2>\n

Bringing marketing in-house means you get total control over everything. You can give real-time input on strategies, tweak campaigns as needed, and stay in the loop on daily tasks. Plus, your team is 100% focused on your business, so their efforts are super tailored to what you want.<\/p>\n

Sounds great, right? Well, here\u2019s the catch\u2014this setup can get really<\/em> expensive, really fast. Small businesses often can\u2019t afford to hire senior-level marketers, let alone build an entire team of specialists. For example, just hiring a Chief Marketing Officer (CMO), Marketing Director, or VP of Marketing can set you back anywhere from $15,363 to $29,732 per month. And that\u2019s just one person!<\/p>\n

If you want a full team (think SEO pros, content creators, web developers, designers, etc.), you\u2019re looking at an average of $6,348 per specialist per month<\/em>. Ouch.<\/p>\n

Key Roles & Costs:<\/h4>\n