{"id":744,"date":"2024-09-18T14:15:56","date_gmt":"2024-09-18T14:15:56","guid":{"rendered":"http:\/\/doublebmonograms.com\/?p=744"},"modified":"2024-09-19T00:41:34","modified_gmt":"2024-09-19T00:41:34","slug":"the-senior-living-marketing-boom-and-how-to-get-smarter-with-your-strategy","status":"publish","type":"post","link":"http:\/\/doublebmonograms.com\/index.php\/2024\/09\/18\/the-senior-living-marketing-boom-and-how-to-get-smarter-with-your-strategy\/","title":{"rendered":"The Senior Living Marketing Boom and How to Get Smart(er) with Your Strategy"},"content":{"rendered":"
The Senior Living Marketing Boom and How to Get Smart(er) with Your Strategy<\/a> written by John Jantsch<\/a> read more at Duct Tape Marketing<\/a><\/p>\n <\/a><\/p>\n In this episode of the Duct Tape Marketing Podcast<\/a>, I interviewed Debbie Howard. Howard is the co-founder and CEO of Senior Living SMART, a full-service marketing agency serving the senior housing industry. She and her partner, Andr\u00e9a Catizone, have successfully grown the agency from a startup to a team of 40 employees over the past 12 years and recently celebrated by publishing her book <\/span>Smarter(er) Marketing for Senior Living Communities<\/span><\/i>.<\/span><\/a>\u00a0<\/span><\/p>\n During our conversation, we explored the essential strategies that senior living communities need to thrive in an increasingly competitive market. We discussed the importance of using smart marketing automation, effective strategies for attracting the right prospects, and why your website is the most important asset for lead conversion.<\/span><\/p>\n Whether you\u2019re involved in senior living marketing or looking to optimize your overall strategy with quality automation and a robust online presence, this episode is packed with actionable insights.<\/span><\/p>\n <\/p>\n [00:00]<\/strong> Introduction to Senior Living Marketing <\/p>\n <\/p>\n Like this show? Click on over and give us a review on<\/a> iTunes, please!<\/p>\n <\/p>\n <\/a>Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle<\/a>.<\/p>\n <\/p>\n \t\t\t\tDuct Tape Transcript<\/span>\n\t\t\t<\/div>\n<\/h5>\n
The Duct Tape Marketing Podcast with Debbie Howard<\/a><\/h3>\n
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Key Takeaways<\/h3>\n
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Chapters<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n[02:42]<\/strong> Understanding the SMART Marketing Framework
\n[05:16]<\/strong> The Role of Strategy in Senior Living Marketing
\n[08:35]<\/strong> Differentiation in a Competitive Market
\n[12:49]<\/strong> Aligning Marketing and Sales Strategies
\n[16:59]<\/strong> The Critical Role of Websites in Sales
\n[19:56]<\/strong> Introducing Smarter Marketing Certification<\/p>\nMore About Debbie Howard:<\/h3>\n
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This episode of The Duct Tape Marketing Podcast is brought to you by:<\/h4>\n