{"id":681,"date":"2024-09-05T19:07:26","date_gmt":"2024-09-05T19:07:26","guid":{"rendered":"http:\/\/doublebmonograms.com\/?p=681"},"modified":"2024-09-12T00:36:39","modified_gmt":"2024-09-12T00:36:39","slug":"the-7-ways-you-might-be-doing-email-wrong","status":"publish","type":"post","link":"http:\/\/doublebmonograms.com\/index.php\/2024\/09\/05\/the-7-ways-you-might-be-doing-email-wrong\/","title":{"rendered":"The 7 Ways You Might Be Doing Email Wrong"},"content":{"rendered":"
The 7 Ways You Might Be Doing Email Wrong<\/a> written by John Jantsch<\/a> read more at Duct Tape Marketing<\/a><\/p>\n<\/p>\n <\/a>In this episode of the Duct Tape Marketing Podcast, I interview Jay Schwedelson, a leading marketing expert in the US known for his research-backed approach. <\/span>He\u2019s the Founder of SubjectLine.com, a top-ranked free subject-line rating tool, and has tested over 15 million subject lines. <\/span><\/p>\n Jay Schwedelson also founded GURU Media Hub<\/a>, hosting the GURU conference, the world\u2019s largest email marketing event, attracting over 50,000 attendees annually. His popular podcast, \u201cDo This, Not That!: For Marketers,\u201d is a top-rated marketing podcast in the U.S. through Outcome Media. Jay\u2019s team executes over 40,000 campaigns each year for leading global brands. As a recognized industry leader, Jay’s achievements have earned him a place in the Hall of Fame at the University of Florida\u2019s College of Journalism and Communications.<\/span><\/p>\n We discuss the importance of subject lines<\/em> in email marketing and share tips for improving open rates. We also cover:<\/p>\n Subject Lines<\/strong>: <\/span>Your subject lines are crucial for getting emails opened. Starting the subject line with a number or fully capitalizing the FIRST WORD can increase open rates, and using an ellipsis or a question mark at the end of the subject line can also pique curiosity.<\/span><\/p>\n Call-to-action buttons<\/strong>: CTAs should be written in the first person to increase click-through rates. The language should focus on what\u2019s in it for your recipient rather than what you want.<\/span><\/p>\n Timing<\/strong>: We all know the timing of your email depends on the type and target audience. Newsletters do well at the start of the week, while offer-based emails may perform better on weekdays or weekends. Or do they?<\/span><\/p>\n ESPs:<\/strong> The selection of an ESP should be based on your business\u2019s specific needs<\/span>. Different ESPs specialize in various types of email marketing, such as B2C or B2B. When you\u2019re tempted to blame your ESP, ask if you chose wisely.<\/span><\/p>\n Landing Pages:<\/strong> Email and landing pages should be closely connected. Emails should direct recipients to specific landing pages that are optimized for conversion. Social proof, such as testimonials, can make your landing pages more compelling.<\/span><\/p>\n List Hygiene: <\/strong>List hygiene\u00a0is essential for maintaining email deliverability. Hard bounces should be immediately removed from the list, and soft bounces should be monitored and removed after multiple occurrences.<\/span><\/p>\n AI<\/strong>: AI is expected to significantly impact email marketing in the future. Apple\u2019s iOS 18 will introduce AI-driven email bucketing, which will affect how emails are categorized and displayed on mobile devices.<\/span><\/p>\n <\/p>\n <\/p>\n Check Out his Website<\/a><\/p>\n Visit Guru Conference<\/a><\/p>\n Add him on LinkedIn<\/a><\/p>\n <\/p>\n This episode was brought to you by:<\/p>\n ActiveCampaign<\/strong><\/a><\/p>\n <\/p>\n Try ActiveCampaign free for 14 days with our special offer<\/a>. Exclusive to new customers\u2014upgrade and grow your business with ActiveCampaign today!<\/p>\n <\/p>\n Wix<\/strong><\/a><\/p>\n Work in sync with your team all on one canvas, and reuse templates, widgets, and sections across sites. Create a client kit for seamless handovers and leverage best-in-class SEO defaults across all your Wix Studio<\/a> sites.<\/p>\n <\/p>\n \t\t\t\tDuct Tape Transcript<\/span>\n\t\t\t<\/div>\n\u00a0The Duct Tape Marketing Podcast with Jay Schwedelson<\/a><\/h3>\n
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More About Jay Schwedelson:<\/strong><\/h3>\n